BRAND VIDEO PRODUCTION
Brand Video Production is key to a successful brand, duh. At Brainiac Pictures, we help you define your brand's advantage points, audience and tailor your video to explain everything in the most captivating way possible.
Some important notes, your video needs to adhere to your general brand guidelines. If you are a new Brand, we can help you with that. Otherwise, Font, Hex # and logos will need to be provided for us to implement.
What are Brand Guidelines?
Logos: full logos, secondary logos, and icons.
Color palette: primary and secondary colors.
Typography: font styles, sizes, and spacing.
Other imagery: photos, illustrations, and artwork.
Voice and tone: how the brand uses language and emotion.
All of these factors play into the making of a Brand video, a video where we define the tone and speak directly to your audience or early adopters. Your product needs attention and Brainiac Pictures can make that happen. Book a free consultation here
Brand Video Production Best Practices
Think about your goal. ...
Think about your audience, where they are online, how they purchase and who they are. ...
Select on-brand people
Speak in your brand voice - a voice your audience can relate to or find trust in
Use your brand colors or select colors that work with that campaign
Set the mood with your editing and graphics style. ...
Use your logo your logo often and in creative ways
Using the notorious 4 p's to create your Brand Video
The four p's or referred to as "marketing mix", a model for businesses centered around equal consideration of product, price, place, and promotion (known as the "4 Ps").
• Product - Know what you are selling
• Place - Decide where you are selling it and to whom
• Price - Decide how much it costs comparatively, so you don't try to sell it to a crowd that can't afford it
• Promotion - Know how to get the word out. Think outside of the box. The promotional mix is an good balance of advertising, PR, direct marketing and sales promotion
Message strategy - what are your trying to say?
Channel/ media strategy - how and where will you reach the target audience?
Message Frequency - how often to communicate professionally?
What are the 4 C’s?
The 4 C’s of marketing, which consist of
• Consumer wants and needs
Factoring all of these things in while creating your Brand Video is what we do best and we make it FAST and EASY for you. Brainiac will take your Brand Video to the next level.