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FAQ ABOUT ROI, VIDEO STATISTICS ETC

Do you guarantee an ROI (return on investment) or an increase in revenue?

No. And we hate companies that claim to, because in most cases, it is very vague in terms of what they mean by that. In some cases, Media Buyers (we are not a media buyer) will not charge you for their services of scheduling and buying ad placements (such as google ads, facebook ads etc) do not perform, but the customer is still paying google or facebook for those ads. They simply aren;t paying the media planners wage (usually around 10%). So they might not get charged by the media buying company if those ads don't work, but no media buying company is going to pay google for you if your product doesn't sell. Be VERY wary about advertisers and agencies who say "if you don't close your deal, you don't pay" because what they mean is you don't pay the agency fee. You would still be out the money you paid to google or facebook or whatever platform they are running on. 

The best way to make sure your ads have a good chance at performing is to create a great ad, call out the buyer at the beginning of the ad (especially in B2B) and use any legal remarketing services that google, facebook or the other platforms may offer. In some states and countries, ad targeting is quickly becoming a thing of the past due to new privacy laws - thus making sure you are running on the right platform and addressing the audience specifically in video ads is a strong method to grab the right peoples attention.

Does Brainiac offer Media Buying?

Not currently, no. But we are happy to work closely with whoever buys or schedules or plans where your ads will run. Our focus is marketing and production, using a combination of SEO and keyword optimized scripting, and very well written audience aware ads and organic marketing videos.

How much will Brainiac increase your revenue?

There is no way to tell, because that is not just based on how great the advertisement is but based on a combination of factors including how good the product is and how well you know your actual audience, market trends and so many other factors.

 

That said, here are Hubspot's current statistics regarding all forms of video marketing and how effective they are. Again, these are not specific to your product and Brainiac Pictures LLC does not guarantee your product will sell, but boy do we work hard to give you a great spot that converts. Outside of just having a great video, make sure that you have a slick website and great user reviews of your product or service. many factors play into your success and the better the product and the more you know about your consumer when giving us your information, the better the chances are of a successful campaign.

Short-Form Video 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024 (HubSpot State of Marketing Report, 2024).

 

More than one in three video marketers say that the optimal video is just one to three minutes long, and 96% agree that videos should be less than 10 minutes long  (HubSpot State of Marketing Report, 2023).

 

73% of consumers prefer to watch a short-form video to learn about a product or service (The Leap, 2023).

 

Product Video 96% of marketers agree that videos have helped increase users’ understanding of their product or service (HubSpot State of Video Marketing Report, 2023).

 

40% of marketers report that the biggest benefit of creating video content is to help their customers understand its products and services (HubSpot State of Video Marketing Report, 2023).

 

96% of people say they watch explainer videos to learn more about a product, and 89% report having been swayed to purchase (HubSpot State of Video Marketing Report, 2023).

 

Around 51% of consumers rely on product videos to make an educated purchase decision (Plainly, 2023).

 

Social Video 71% of videos created by companies are made for use on social media (HubSpot State of Video Marketing Report, 2023).

 

32% of marketers report that the most effective way to generate leads from marketing videos is to place links to landing pages on social media video ads (HubSpot State of Video Marketing Report, 2023).

 

Marketers report that the top social media platform for sharing videos is YouTube (70%), followed by Instagram (60%) and TikTok (35%) (HubSpot State of Video Marketing Report, 2023).

 

67% of marketers say that sharing social videos on platforms like YouTube, Instagram, or TikTok has the biggest ROI of any marketing strategy (HubSpot State of Video Marketing Report, 2023).

 

Instagram Live videos have the highest ROI of any content format (HubSpot State of Marketing Report, 2023). (Source: https://www.hubspot.com/marketing-statistics)

Video Analytics In 2022, over 15 million video files were uploaded to Wistia. (Wistia, 2023)

 

Data shows that video engagement rate stays high at 38% for videos up to 30 minutes. For videos between 30 and 60 minutes, it drops to 26% then to 16% for videos over an hour. (Wistia, 2023)

 

92% of video marketers reported that video gives them a positive ROI. (Wyzowl, 2023)

 

92% of video marketers feel the levels of noise and competition have increased in the last year. (Wyzowl)

 

99% of people who use video for marketing say they’ll continue using video. (Wyzowl, 2023)

 

People are 1.5x more likely to watch video daily on a smartphone than on a computer. (Facebook, 2020)

 

The most common types of videos made by companies are live action (66%), followed by screen recorded (57%), and animated (55%). (Wyzowl, 2023)

 

53% of video marketers say video has reduced the number of support calls they’ve received. (Wyzowl, 2023)

 

YouTube YouTube has more than 2.5 billion active users (DataReportal, 2023). YouTube’s user base is 45.6% female and 54.4% male (DataReportal, 2023).

 

More than half of U.S. viewers agree that YouTube ads are more relevant than ads on traditional TV or other streaming apps (Google, 2023).

 

22% of marketers have incorporated YouTube Stories into their video marketing strategy (Social Media Examiner, 2023). In the United Kingdom, children spend an average of 64 minutes — more than an hour — on YouTube daily (Statista, 2022). (Source: https://www.hubspot.com/marketing-statistics)

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