WHERE DO I EVEN BEGIN?
There was a time of simplicity. The only place for video ads was television. All of the requirements were the same. People had to watch your spot while waiting for their favorite program. It didn't matter whether or not the commercial kept attention. It would be over before they could reach over the popcorn for the remote.
Times are different. There are many places to run your video (for free even) to get consumers interested. And each place, has its own best practices. The first thing you need to do is define where you think you will run it. It its for young audience members (under25) then tiktok, Instagram, snapchat and youtube are best to keep in mind when writing the video. If it's for tv, linked in or facebook, they all have their own special practices too.
We help you define where it will run and then help you write the pitch-perfect script. Check out our STEP BY STEP GUIDE to planning your video if you need to understand the process, otherwise, jump right in for a free consultation by booking an appointment with your director here.
Below is Brainiac's learning center, featuring FAQ on both producing and distributing your video. FYI -
2. Five tips for making a great commercial
5. Why you should never crowdsource video.
6. What not to do when hiring a videographer.
QUESTIONS AND ANSWERS:
Are you near me?Probably not. We are in sunny Southern California with Video Production Houses in San Diego and Los Angeles and partner studios in several different cities. We serve brands worldwide, communicating via zoom and whatsapp and delivering quality content (and actors) that cannot always be found next door. Companies from China, India, Germany and all over turn to us to bring an American spin (with American talent) to their product or brand.
What type of videos do you do?We produce a full range of broadcast commercials for major brands and create very affordable web commercials and explainer videos for all sizes of businesses. New Product Developers, Marketing Directors, Product Designers and Small Business owners love us for our affordable (yet realistic) pricing and smart approach to production, making sure the budget and time go into what is on screen.
What is a commercial?A commercial is a type of advertisement, typically 30 seconds or longer that promotes a product or service. Commercials are different from straight product videos, as they typically feature some kind of hook other than just showing the product. We use a range of ideas from testimonials and hosts to voice overdriven commercials with products being used as part of the description or story. If you can incorporate humor, it often helps the commercial get shared organically. So you need a commercial creator or a Facebook video ad creator, Brainiac is here to serve up a solid and smart plan to get you in motion and crank out an amazing video.
What is an explainer video?There are many types of Explainer Videos. They are sometimes also called pitch reels (if the explainer is created before the product), software tutorials or instructional ads. The video's focus is to help the audience quickly understand the product, why it is necessary and how to use it. The average explainer video is between 60 seconds to three minutes in length. Animation and White Board videos used to be considered the main format for explainers as software went mainstream in the 90s and 2000's, but later it was found that human beings and smart motion graphics did a better job of explaining products than cheap animations that star characters we've seen in bit coin ads. Our Explainer Videos are made of stock footage, motion graphics, screengrabs or clients pictures of products and driven by crisp writing and a great voice over.
What is a social video?A social video is a video meant to be shared by a person or brand to their subscriber base in order to get views, maintain regular customer interaction. What has considered a social video is not always the "main attraction" but more the supplemental programming that keeps you in your audience (and potential audiences, faces). Social Videos should pick up new social media followers whenever posted.
How do I grow my social media followers?SIMPLE. Post a new video every day. At the exact same time of day. A variety of types of videos is good, yet consistency in posting is key. Think about it like this: you get home from work, and you turn on the tv around the same time every day. It's no different. People check their apps, notifications and phones at the same time of day. Humans cling to rituals. They go to the same restaurants. They feel close to the same people. They become mega-fans of the same brands. But reliability in access to that ritual is key for it to continue. So that means if your question is "how to grow followers on Instagram", the answer is still simply post something new, every day. AND NOT JUST YOU TALKING TO THE CAMERA. That is great for converting, but not great for growth.Product shots, visualizers, holiday celebrations, and announcements. It doesn't cost a million dollars to transform your companies ability to pick up new fans daily. But it does take production value, a bit of caution to the wind, and a great savvy understanding of what your customers expect from you. Do they want your brand to talk to them as much as Pepsi? Pepsi comes over to say hello to their feed on every holiday, every day in history. All the other brands reach out daily! Your followers (previous and ones to come) want you to do so too. A steam engine of content is what it takes, and no, the owner talking to the camera in every video will not build your brand alone. It would be great if she was selling someone else's products (and many of them) but not so great if you want your brand to look global. To look trust worthy. Product shots, new fashion moments, announcements - take every chance to communicate!We know that sounds like a lot of work. That's why we invented the Monthly Ultra Social Pack, so brands get a new video made just for them, every day to post.
What is the MONTHLY ULTRA-SOCIAL PACK?A new video every day starting at just $450 per video (when you order 30 for the same product or brand). If you want to grow your social and brand, post something new every day. We create custom shot content that keeps your brand EVERYWHERE, with new videos and excuses to post daily! We recommend simple product visualizers. Your product, being used in a different scenario with a different fun tag line, every day. Featuring videos both with actors and product stand-alone hero shots, the social pack is an affordable addition to your marketing efforts, used by both brands super small and super big.Social Media Marketing on zero budget is possible, but it does require work. And we can take the workload off for just $450 per day. If you want the organic social media marketing results, where you pay nothing for people to discover the clip, you need to build your fanbase. Don't be concerned about the number of followers you have. Those come in the months and months ahead and will never be gained off one hit video. Be concerned about posting the most videos possible, all of them either being engaging one on one content or professionally shot, slick campaign visualizers to remind everyone daily, how cool you are.