WHERE DO I EVEN BEGIN?
There was a time of simplicity. The only place for video ads was television. All of the requirements were the same. People had to watch your spot while waiting for their favorite program. It didn't matter whether or not the commercial kept attention. It would be over before they could reach over the popcorn for the remote.
Times are different. There are many places to run your video (for free even) to get consumers interested. And each place, has its own best practices. The first thing you need to do is define where you think you will run it. It its for young audience members (under25) then tik tok, Instagram, snapchat and youtube are best to keep in mind when writing the video. If it's for tv, linked in or facebook, they all have their own special practices too.
We help you define where it will run and then help you write the pitch-perfect script. Check out our STEP BY STEP GUIDE to planning your video if you need to understand the process, otherwise, jump right in for a free consultation by booking an appointment with your director here.
Below is Brainiac's learning center, featuring FAQ on both producing and distributing your video. FYI - We DO NOT do media management or distribution. We specialize in video production and like to keep it that way. However, we have curated some great info below that will help you understand our process and give you ideas for your marketing efforts.
2. Five tips for making a great commercial
5. Why you should never crowdsource video.
6. What not to do when hiring a videographer.
Frequently asked questions about production
How available are you for personal attention?
Very. You can schedule calls & zooms quickly with the director quickly here.
What does each order include?
What if I need more consulting or revisions?
How many products should I send?
We will make recommendations on our first call depending on your product, however, five or six is typically recommended when shooting outdoors. Yet some clients only send one or two if in prototype phase.
Do you return products?
No. Never. They are thrashed after an hour in the field. We hate going to post offices and more than anything, we cannot accept responsibility for damaged products during shooting on gigs where we charge such affordable rates. Keeping our liabilities limited helps us continue to serve companies big and small on realistic budgets. Exceptions can be made for merchandise valued over $5,000 however we will never guarantee the product would be resellable.
Do you provide reshoots?
Yes, at the same rate as the original shoot.
What is the difference between a micro-budget product video and a commercial?
A lot of Amazon Sellers don't want to spend 10k on a product video, when they are looking for just nice, stylish representation. Seeing a huge business in video production for small businesses and new product developers, we developed the Micro-Budget approach. One talented director, using an iphone 11 pro (or equivalent camera, pro lighting and shooting in free locations that are appropriate to the scenario. These are best for small product spots and social media. Big brands and small brands both use the service often, with the average budget landing around $2800 to $3200.
How do I communicate revisions to you?
Do you offer refunds, favor trades or exchanges for other services?
Due to our very affordable pricing, we are unable to take losses on labor or rentals and therefor cannot offer refunds once the project is booked. We also do not allow chargebacks and full payment is expected in the event of client cancellation / termination. This ensures that your hard working actors and technicians always get paid.
Can I give you a script and you make it better?
Yes, that is one of the things we do best.
What is the work flow and process for getting started?
The process is very easy with us. We do a call and you share your bullet points, site links, fonts and hex#s (if any). We then share the script with you, give you a handful of choices for cast/voice over and then we get our favorites back as self-shot tapes. You approve the cast, we shoot the spot and deliver within usually 2 to 3 weeks from the point deposit and products land.
Frequently asked questions about promotion
How to get more followers on IG
5 fast ways to generate more followers and social growth on Instagram:
2. Use video and photo content that is opriginal, every day.
4. Watch analytics to see what posts generate most shares and highest click-through to your site.
5. Use video to host contests that encourage people to share and follow.
How to get more followers on Facebook
2. Use video and photo content that is original, every day.
4. Watch analytics to see what posts generate the most shares and highest click-through to your site.
5. Use professional videos to host contests, celbrate holidays, events and any other excuse to make people think about your brand on a daily basis.
How to get free advertising
1. Create a good video and upload it to as many platforms as possible. See the list of social media platforms (there are dozens you have yet to hear of) and video hosting platforms.
List of social media platforms
Is YouTube Social Media?
When did social media start?
1997. Before it was known as social media, there was a site was called Six Degrees and it allowed you to create profiles and make friends. Blogging sites followed not long after along with video sharing sites appearing nearly a decade later. Yet the beginnings of what now shapes the world, the ebb and flow of the feeds, so to speak, started as early as the telegraph.