Our STEP x STEP GUIDE
TO PLAN YOUR VIDEO
DECIDE WHAT SITE(S) IT IS FOR
Knowing "where the video will live" is helpful when writing the Software Explainer script. Each platform has what are known as their "best practices", such as communicating with "visuals only" in the first several seconds of Facebook and a particular style approach when dealing with LinkedIn. It is possible to create a video that appeases all platforms, however knowing where "it will live most" helps when structuring the order of information and length of video.
Our easy plan
Your perfect software Explainer Video
Now just read the steps below to prepare for your project.
SPEAK WITH THE DIRECTOR
Provide the director with links to the site, brand guidelines and any other assets. We can do the screen grabs on our end or get them from you. We're easy! Next you share your central message and any bullet points you want your video to communicate.
The director discusses what assets you have and gives ideas on how to use motion graphics, stock footage, voice over and your assets (logos, screen grabs or footage).
We typically recommend using humans to explain software, thus stock footage over cheap online animation templates is always more effective. When considering the type of "explainer animations" out there, and how all of them have been used for bitcoin scams and bad weight loss programs - you might realize you'd be positioning yourself in people's brains alongside those fly-by-night businesses. Instead, we use subtle storytelling and clear motion graphics driven instructions to explain your product and convert your viewer.
Your director takes your bullet points, goes over your links and assets and develops the script after a typically one hour session (phone, WhatsApp, skype or zoom). You get TWO FREE rounds of script revisions.
CHOOSE A VOICE OVER ARTIST
Director gives you a handful of great voice over suggestions. You choose your favorite and get a stunning pro-recorded voice over (included in the flat rate price).
We deliver the edit with all the music, sound fx and voice over.
You get two free rounds of revisions thereafter.
DONE. THE VIDEO IS ALL YOURS
We give you the various requested formats.
MAKE THE MOST OF YOUR FREE CONSULTATION:
Fill out the calendly form when booking your consultation and give us as many details as possible so we can be ready to go over your various options.
a FREE 30 MINUTE
WITH YOUR DIRECTOR.