WHAT MAKES A GOOD FINTECH OR FINANCIAL VIDEO EXPLAINER? 

The best practices for explainers  for linkedin, facebook, youtube and other social stages and crowdfunding destinations are: 

 

• Start with a snappy enticing portrayal of what your application, service or software does. Show what it does and the problems it solves.

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• Restrict over usage of text as each platform's advertising systems may punish you or serve less ads if text is the main focus. Ads based systems on Facebook are not always the best place for videos made entirely of text and tend to run with better results on youtube. Knowing your intended platforms will help your director define your videos' structural needs.

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• Avoid cheap animation that is related with land bargains, payday advances, bitcoin and different as a rule flawed items. 

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WHAT'S WRONG WITH WHITEBOARD ANIMATION? 

We generally use people to explain software products, utilizing stock over cheap online animation. What does watching the back of someone's hand for the first 5 seconds have to do with your product? You will lose them before the first word has been fully scribbled out. Whiteboard videos also propel the nauseating use of the font comic sans. It is the responsibility of all business owners to not torture the world population with such awful font selection and lame, redundant animated templates. Focus on storytelling and explaining, not gimmicks.

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Regardless of whether you are a Startup, CEO of an established brand or a marketing director for a well-known brand, you'll get the same fast turn arounds and pitch-perfect results with Brainiac.​