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Viral Video Production is not easy. People ask us all the time what makes a video go viral. The truth is a lot of money gets dumped into campaigns prior to it finding its own thrust yet even with all the cash, entertainment is what works best.
However, be careful, as if a video goes viral for a cool idea, it may be what is remembered most without a solid call to action or accompanying campaign. Tons of views (and yes, our videos get many of them) are great yet still make sure that it is very clear what you are promoting. Check out our videos above for some funny tech moments.
That said, videos don't get shared just because someone likes the product. When's the last time you shared a k-mart ad on social media for kicks? Never. But people do share things that are cute, things that make them laugh, things that reaffirm the human spirit. Using this form of messaging can help you gain that free organic advertising many companies seek.
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