What are the different types of video production for businesses?

1. Corporate videos

Corporate videos, typically showcase company, overviews, customer, or employee testimonials, and can also feature internal training videos. Sometimes these are considered also to be promotional videos, but often times corporate videos are meant to communicate culture values, and mission statements to all of the various stakeholders. These are used most often for larger corporations.

2. Promotional videos

Promotional videos are typically to sell a product or service they can be geared and optimized towards consumers of the products or service or they can be business-to-business videos, Action and getting straight to the point and cases is the best route for your promotional video.

3. Educational and informational videos

These are common when explaining the need for more complex mission statements they are often used by not-for-profit, organizations, and corporations to communicate deeper information on why they are taking untraditional paths toward their goals.

4. Social media videos

Social media videos for corporations are a fantastic way to communicate with a broader audience everything from mission statement to products and services available for purchase. Your company serves only regional customers or has buyers worldwide, strong, regular social media videos are an absolute necessity.

5. Brand story videos

Making videos that do not just promote your products or service, but also communicate your brand story and get people passionate about who you are as a company is often key for expanding visibility and making your brand memorable.

Brands should choose a very strong brand voice, stick to that voice, and inform viewers why they do what they do and why they sell what they sell.

Checklist for everything you need to communicate when starting video production for businesses

1. Is your business targeting consumers or other businesses

If it's targeting consumers, than alerting your video producer you are for B2C is important. If targeting other businesses, then alerting them is is for B2B is also very key. This informs the "voice" and "tone" of the ad, as well as structure. B2C requires that you get straight  to the product while B2B often starts with pain points and call outs to the specific type of buyer. When crafting a successful video, structure is everything, and what type of audience you are looking to reach will inform everything from structure to length to tone.

2. Is your business a product or a service?

This determines everything from how many actors you need, what the location must be and how much storytelling will need to factor in. If it is a product, listing off all features of the product as well as showing lifestyle shots is key.

If it is a software, app or service, determining if it is B2B or B2c is key. When aiming the service at consumers, follow many of the product video best practices. When aiming the promotions at businesses, B2B Video Production strategy is key. Book an appointment to find out more and let us help you define your needs.

3. Is your product or service available regionally domestically or worldwide?

There are many options when it comes to video production. You do not have to be in the same town as your video producer to create powerful videos that promote your regional service. Oftentimes, a hybrid of production in California combining video that your team shoots on cellphones is the answer, allowing for the charm of a small business combined with the slick trustworthy production value of Hollywood-style advertising.

4. How old and what gender is your typical buyer?

Know your buyer and communicate as much about them as you can. THis will help with both the casting and writing of your video.

5. What income bracket does your typical buyer fall into?

Income bracket and age determines everything from styl;e of video, tone video is written in and what platforms the video should be distributed on.

6. What features or collection of services does your product offer?

List off the bullet points of features. Not all of them need to be included in your videos at all times. Your video producer can help you understand what to use and what to skip per video.

7. What are the pain points or difficult things consumers face when they don’t use your product and how do you solve those?

Putting yourself in the audience's shoes is something you have already most likely done when creating your product. Now elaborating on what life is like before and after they use the product can be helpful when delivering a message that the product is useful in their lives. Sometimes this is done. verbally, and sometimes very subtly and nonverbally, but knowing what problems the product may solve is very helpful in creating a great video.

8. What is the average price of your product for service?

You don't always want to communicate the price in your ad, but it is key for the video producer to understand the price point so they know who is most likely to buy it and be able to develop the add to grab that crowds attention.

9. Who is your competition?

If there is direct competition, show us the ads they are doing. If there is none, simply describe the style and tone you're looking for. The next step is to figure out what platforms you want the ad to be created for. In many cases, you will need different ads for different platform types. And if you are a B2C or a broad selling low pricepoint B2B company, than you will also want the redundancy of social media campaigns.

At Brainiac, we create 31 social media video batches at affordable prices that allow you to release new content every few days for months on end. It often takes viewers up to seven times to decide if a product is relevant to them and potentially take action. And not just seeing it seven times, but seeing it in several different place.

Google and Meta and even newsletter providers offer retargeting and remarketing solutions to send a different video you have created to the same user on different platforms. So if the user has interacted with your website or one of your social videos, other social companies operated by the same network also have the ability to reach that consumer, depending on the platform and device the consumer is using. The more videos you have in your arsenal, the better chance you have at creating a customer or follower.

10. Is your video planned to run on broadcast programmatic streaming such as Paramount+ or YouTube?

11. Do you have plans to run video on LinkedIn or any of the other business social network?

12. Do you also need videos for social media vertical such as Instagram, TikTok, YouTube shorts and Facebook reels for mobile?

When meeting with your video Director quickly answer these questions and that will cut through a lot of noise and time and allow the director to serve you with an on video that has the right messaging to reach your target audience.

The final part of the process to prepare for your video production is to book your script. Call with the Director, gather all your information and communicated to the Director and then receive your client dashboard from us..

We put all the information and allow you to upload any of your Brand assets, logos, fonts, and Brand colors. If you are a new business and need help creating those this can be arranged as well very easily.

Once all Brand information has been submitted script, writing, casting and preproduction will begin. Typically videos are turned around within 4 to 6 weeks of you, deciding on your script and actors, depending on the actors schedules that you choose.

Finally, you are delivered your video and you get two free rounds of revisions to the edit once second invoice has been covered.

Brainiac helps you also optimized the video for organic travel on YouTube and Google giving you A better chance of people finding you in search results Then simply posting it without any effort into keyword research.