WHAT MAKES A GOOD VIDEO EXPLAINER?

The best practices for explainers that run on linkedin, facebook, youtube and other social platforms and crowdfunding sites are: 

 

• Start with a quick attention-getting description of what your app, software or service does. Then show the need for it, how it fulfills that need and follow it with a clear simple representation of its usage. 

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• Use text to get across key points but limit it as much as possible, as search engine results and retention can both suffer from too much text.

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• Avoid cheap animation that is associated with real estate deals, payday loans, bitcoin and other oftentimes questionable products. 

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WHAT'S WRONG WITH WHITEBOARD ANIMATION?

We always recommend using humans to explain software, thus using slick stock footage over cheap online animation templates is always more effective. When considering the type of "explainer animations" out there, and how all of them have been used for bitcoin scams and bad weight loss programs you might realize you'd be positioning yourself in people's brains right alongside those fly-by-night businesses.

 

SO INSTEAD, we use subtle storytelling and clear motion graphics driven instructions to explain your product and convert your viewer. You can still choose a hip style, a graphics driven style, or a conservative style yet we encourage clarity and story-telling above visual gimmicks like white board animation.

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ARE WE A MATCH?

Whether you are a Startup or an established business or marketing director for a large brand, you'll get the same fast, cutting edge service and pitch-perfect results at rates that are amongst the best in industry. 

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Obviously every explainer is different, and we've done all types. Book a free consultation now and let us help you define the right plan for explaining and promoting your software/service.

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