COMEDY COMMERCIALS
Funny Ads
Funny Ads Mean People Remember Your Brand
When you're a brand that wants to stand out and be remembered, saturating the marketing with millions of paid viewers is not always enough. A memorable commercial goes a long way. Broadcast, YouTube, and Social Media all have the tendency to become nothing more than background noise when all they work to do is sell. And sure, the number one goal of an advertisement is sales. But when you want to stand out above the crowd. Some researchers believe individuals are 53% more likely to remember a message when it contains humor.
People are more likely to remember a joke later in the day than a brand. Funny Ads can make your brand’s advertisement memorable and attention-getting and help build a relationship with your potential customer. Brainiac’s roots are in entertainment and comedy, having produced thousands of videos and made people laugh hundreds of millions of times in social media, book a consultation below and see how Brainiac can help you and your brand make people laugh.
Funny Ads Stand Out From The Noise
Statistically speaking, consumers are truly overwhelmed with advertisements and pitches. Back in the 1970’s, the average viewer saw anyway between 500 to 1500 ads across all platforms and in all places per day. Now, with social media, cellphones, billboards, TV, restroom stalls, magazines, and everywhere else one can think to promote products, it is believed viewers see anywhere between 4000 to 10,000 advertisements per day, most of which, they don't even notice exist.
During the first few times of coming across a poster for example, you will only see it perennially. By the fifth time, you might actually read it a bit. It is believed by many researchers, that the first four times of seeing a commercial, it will go unnoticed.
Generally speaking:
5 Views: After five views, you may actually read actually read or engage with the content of the ad.
10 Views: The advertisement has a chance of becoming memorable, where they actually remember the product or brand.
20 Views: This amount of exposure is often necessary for a purchase to occur.
That said, you have to work really hard to get attention or be remembered. Funny Ads help you cut through the noise of all the bland advertising, delivering memorable moments far more often than just showing products or features.
People share funny ads and watch them more than once
Funny ads are always more likely shared on social media. Think about it, when was the last time you shared an advertisement you saw? Almost never. Yet if something in an advertisement is funny and relevant, it is possible people will share it simply because they want others they know to also laugh. People share jokes. People appreciate using humor to be honest. If your product is awkward, own it! Promote it! If your product is unique, have fun while promoting its usefulness.
32% of advertisements use some form of humor, so being slightly whimsical is not going to create massive shares. Pushing boundaries and pushing for hard,m unpredictable laughs, is where this would be most likely to occur.
Using humor in social media is very key. A survey found that 76% of Gen Z users want to see material that is funny on apps like TikTok. Some researchers believe roughly 40% of social media shares contain humor, a number others believe is a low estimate.
Funny Ads make people feel connected
A study by Oracle states that 90% of people are more likely to remember a brand’s ad if it is funny and that 48% of those polled said they did not feel a connection with a brand unless the ad makes them smile or laugh.
The impact of Funny Ads on sales
An analysis conducted by the Ehrenberg-Bass Institute looked at over 300 advertisements across more than 60 consumer packaged goods categories and various ad agencies. They state that 45% of humorous ads were classified as “good” performers in terms of driving sales.
Remember, at the end of the day, people have to want the actual product. But it is believed by many researchers that humor performs high in sales, and extra high in brand and product memorability and social shares (ie; free viewership).
Brainiac has humor and heart in its foundational core. For social media platforms, humor is a no-brainer. And consistently sharing funny content is likely to not just get you views and shares, but also increase followers. Looking to make an impact with your advertising? Grab an appointment with Brainiac below.