It takes more than one video when you are selling to consumers

Brainiac provides social media packages that deliver 31 videos at the same time allowing you to post a new video every few days for months on end. This consistency helps you build a following and maintain brand awareness. Is also will give your current customers and new customers opportunities to engage with you on a consistent basis. 

Brainiac can help brainstorm a strategy for social media videos, and B2C Commercials that run, either regionally or nationally, depending on where the customers for your business reside. We have small business-friendly prices and fast turnaround times. 

Information we need to know about your business during our first meeting with you:

1. Where are you located?

Understanding the region of your business is the first thing. This plays in heavily if you are creating a branding video or a video that focuses on a brick-and-mortar location, where you serve your customers onsite.

2. Do you only serve people in your neighborhood or do you serve and sell to people nationally/globally?

If you serve people locally, then hybrid production is the right thing for you. If you serve people nationally or all over the world, then the majority or all of the production will be done in California with the best actors, locations, equipment and creative talent behind your production. For locally based services performed by a small business, the hardest thing is keeping up with the demands of online engagement.

Not all local business owners know the rules of the game when it comes to social media creation and management. They may be able to shoot great shots of their pizzas or custom car paint jobs themselves, but how do they make them work with social media?

Local businesses need a presence on all meta and good platforms to stay relevant beyond the people who live on the same block.  This means sharing their videos on Google's Google My Business platforms as updates, Google Maps, YouTube and the increasingly popular YouTube Shorts. Combining these with Google ads is important, yet of equal importance is consistency across all platforms.

Instagram, Facebook and Threads is a necessity. If you want sustenance for your local business, regularly posting specials, events and news is key. If you want serious growth, consider the entertainment factor of the videos as well. Work hard to captivate. Learn the rules of each platform and fill the platforms with content. This is also applicable to TikTok, Twitter, Likee, Clapper and Threads.

Most of these platforms allow you to tag locations and neighborhoods, which means the information is more likely to go to people in that region. When you work with Brainiac, they write the material, shoot everything possible to shoot offsite and work with you and your staff to produce things remotely onsite. A schedule is then developed to optimize the content for each platform, so it actually has a chance at organic discovery.

Everything from how long each clip is to the angle the videos are shot at, what types of people are in the videos, and of course, the script behind the videos comes into play. Brainiac knows all of the rules per platform and can help you understand how to channel your brand voice and product or service into these platforms for maximum exposure.

If you want growth, you will need to release every one to three days consistently at the right time with the right kind of content. Redundancy is everything when building an audience or social following, and bringing in an outside company to manage the project, whether they are shooting or you are shooting, is key.

3. Tell us about all the products or services that you offer.

When marketing a service, many factors are considered for the screenplay. First, what kind of person is buying the product or using the service? Then, consider what platforms they are most likely to be on. Next, create the video specifically with that platform in mind, featuring actors who properly represent the potential buyers.

4. List all features of those products and services.

What sets your product apart from the rest? What makes your business special? What features does your business have that your current customers really appreciate? Identify those and throw them into the screenplay along with strong calls to action.

5. What problems do your customers have that your products and services help solve?

This great informs both the screenplay and social campaign, as well as where the best places to put the ads and social videos are.

6. What is the typical age, gender, and type of person that buys your products?

Know the target audience is the best way to know how to market the product or service. You're not always looking for supermodels or Hollywood types. You often want relatable characters who also have fantastic acting chops. Brainiac can take your from start to finish in the process of casting and script writing, to help you land on the perfect suite of videos to promote your small business.

7. How long has your business been around?

This information is also great to know when understanding the brand story and how that can impact the viewer, depending on the type of business you run. Brand story influences brand trust, even with small business video production.

Small Businesses Thrive With Affordable Big Campaigns

Just because your business is small, doesn't mean you don't need big campaigns. And consistency in those campaigns. The need to regularly release content across all platforms is more important now than ever.

And it also, very affordable, depending on the strategies you employ. While a singular newspaper ad or print ad can cost thousands of dollars, daily social media posts are free once the content has been generated, and there are dozens of relevant platforms for your content to thrive on.

Book a Zoom appointment below and we'll fill out the information with you and get you in motion towards a great campaign!