1. Large audiences and fantastic exposure

Television is still considered one of the most effective mediums for reaching large audiences and in many cases you have their undivided attention. Millions of households across the United States daily are potential buyers of your product. When looking for visibility in hopes of being considered a brand that is more successful than your typical online e-commerce vendor, turning to television and programmatic streaming is a great way to position your brand as being amongst one of the best.

2. Stronger attention spans

Let’s face it, when you get an ad coming in on your cell phone or computer you skip it as quickly as humanly possible however on TV you have to actually pick up the remote control and change it to another station. Many times you are more likely to just wait for the ad and actually give it a chance to catch your interest.

One thing advertisers have been doing to increase engagement when dealing with television advertising, and programmatic streaming is to put QR codes in the corner of the ad that allow somebody to pick up their phone at any time and navigate easily to the website to make a purchase. This allows television viewers to make the same kind of impulse purchase that people do online with their phones. 

3. Things advertised on television are considered more credible

We are trained to be very skeptical of things that we come across online and sometimes the first time somebody sees your product online, it is hard for them to remember it or trust it amongst all the others that have turned out to be garbage. 

With programmatic streaming, especially on connected YouTube TV, which now accounts for 50% of YouTube Viewers over the age of 18, the platform can allow you to remarket to the same viewer later on when they are on their phone or desktop and ready to make a purchase.

The credibility of being seen on television as opposed to a cell phone later can increase the chances that they may consider buying.

4. People remember you more

You will always remember an advertisement more when you did not quickly skip past it or walk past it on the street or drive past it in your car. When you are sitting as a captive audience waiting for the next portion of your favorite show, is when you are really paying attention to things. The advantages of advertising on television are many yet the memorability and television's capacity for retention of storytelling seats you aside from all of the other platforms. 

5. Targeted viewership

Targeting the right type of viewer based on what show you decide to advertise on is one fantastic way to get the right audience for your product. Another way is advertising via connected TV once Brainiac is done creating the ads for you. Contact Google about their connected TV YouTube advertising opportunities. Advertisers on these platforms can also ask for specific demographics, geographical locations, and device types. This will help optimize their ads for better chances at a return.

6. Giving a bolder boost surrounding your online efforts

Your online advertising efforts are certain to only be further empowered by driving viewers to websites when you put your address or QR code on your television ad. Multi-channel advertising is very beneficial in the sense that oftentimes it takes your ad being seen several times before they feel comfortable considering it for purchase.

 Making sure that they see it on more than one platform and that it’s been viewed by the same person is not as hard as it used to be. Google offers remarketing technology and can easily set this up for you when you call them once your ad has been completed by Brainiac.