COMEDY COMMERCIALS
Commercial Video Production Companies
Commercial Video Production Companies: The Right Choice
Making the right choice for a commercial video production company depends on several factors.
The first decision depends on if you are a local business or if you are a national or global brand. Local businesses (such as one location service companies) should use a site like Localeyes.com to find a local videographer to shoot their restaurant, autoshop or real estate video.
Yet if you are a brand looking to be taken seriously and you are not focused on the local community but instead, want national or global attention, then Brainiac Video Production is the best way to go. Book an appointment below and let Brainiac take you from start to finish.
The different types of Commercial Video Production Companies
Commercial Videos for Consumer Goods
Brainiac has created thousands of videos. Many of them are commercials or pitch videos. You want a producer who specializes in delivering brand and product messaging, knows how to shoot your product in ways that look great, and also, knows how to write and structure your commercial or product video in a way that works for each of the platforms.
Commercial Videos for SAAS (Explainers)
Explainer videos are part tutorial, part sales pitch, or sizzle reel. They are used mostly during product launches and product updates. A quality Explainer Video uses a combination of a host, live-action writing, shooting, editing, and post-production.
Your Explainer Video is often considered one of your most important investments, as it lives on YouTube and other platforms forever, generating organic viewership when done properly. A good Video Production Producer not only knows the best practices of making an Explainer Video but also knows SEO best practices and can use SEMrush and Tubebuddy to help the video be seen.
Commercial Videos for Businesses & Corporate Videos
Corporate video production requires writing and production that cuts through the noise and gets straight to the point. Brand integrity and clarity are of the utmost importance here. This content can be for internal or external audiences within organizations.
This includes training videos, company overviews, product demonstrations, and promotional materials for events or conferences. These producers must balance professionalism with creativity to ensure that corporate messages are conveyed clearly while remaining engaging throughout every aspect of a video project.
UGC/Social Media Videos
Using a VIdeo Production Producer experienced in Social Media Videos is key. It is an entirely different style, strategy, and skillset from other types of production. The first thing you should know, is UGC campaigns require redundancy. You will need more than one video.
You will need actors who look like your buyer and it must grab attention within less than two seconds to "avoid the swipe". There are dozens of UGC tips and tricks that can be employed when making your user-generated content.
Commissioning The Perfect Commercial For Consumer Goods
Creating a video that achieves your goals is hard when you do it on your own. There are so many factors to consider and so many resources you need to be able to tap. And hiring the cheapest person online is always a mistake. You don't need the most expensive company, but you do need a company like Brainiac with a proven track record of delivering very well-made videos.
What you need to share with your potential commercial video production companies.
1. Links/Details For Your Product or Service
First, provide links to your website. Give a detailed description of your product features or service benefits. Let the company know what makes your product unique. How your service makes their life easier or accomplishes things they could never do on their own. How are you different from your competitors?
Is the product intended for everyday consumers or businesses? How expensive is the product? Does the product last forever or is it a short-term scenario? How much competition does your product have? Is this product a new invention or simply your own brand and take on an existing technology?
This basic information helps the director know what they are promoting. It also shows how to position it well in the market. If you have any existing corporate video content that showcases your product, share that as well.
2. Share Information About Your Target Audiences
How old is your target buyer? Where do they live? What other products do they use? One thing that Brainiac does during the script-writing phase, is to find out what your target buyer searches for when going online. Knowing your product price point also helps us determine who is likely to buy the product or service and how to reach them. Age and occupation can often help us determine the right platform to optimize the video for.
3. Goals of the Commercial Advertisement
In some cases, the goal is to get a purchase. In other cases, the goal is simply brand awareness or lead generation. Knowing this goal helps us optimize the video correctly by structuring the information and using the right keywords within the screenplay to achieve what you want the video to do.
4. Preferences for Style and Tone
5. Budget and Timeline
Be upfront about your budget for the project. This will save you many hours when speaking to your production company. It helps the company shape your production based on what is realistic. This way, they avoid suggesting any ideas that are not affordable.
There are many great ways to create commercial videos. Some videos focus on one person, while others have a large cast and many locations. T
ypical production times usually take three to six weeks after you approve the cast and script. The faster you make decisions, the sooner you will see your finished product.
For casting, you will receive a handful of great actors to choose from who match your product perfectly. Once you make your selection, you book the dates. In some cases, the team must recast parts to get all of the actors on board for the project on the same day. If you have urgent deadlines, it is important to share them early. This way, the production company can create a plan that can be produced the content quickly.
6. What platform(s) will you be using to promote your commercial?
Where do you plan to distribute this commercial? Knowing where you are going to distribute your commercial is key to writing the perfect script for that platform. If the commercial is meant to air on broadcast, it will likely need to fit in perfectly within the thirty or sixty-second windows that the networks allow.
If the video is going to be distributed via YouTube, it can be any length. however, remember the larger percentage of the video that a viewer watches, the more likely it is to get organic views online. The percentage of viewership drastically impacts online videos SEO.
Also remember, that with broadcast you can take longer to get to the point due to having a captive audience. yet with YouTube, they are often allowed to skip the ad within three seconds of it beginning. So making sure all of the relevant information is at the top, sometimes even calling out your target buyer is helpful.
Expertise in Messaging
Sometimes messaging is direct. Sometimes messaging is storytelling. Yet when you are a brand, messaging always has a point, and using the best means to deliver a message is what your producer/director knows how to do.
The producer should know how to find your main message. They must shape that message for your main audience. Writing, directing, casting, location scouting and management and incredible post-production all factor into how the message is ultimately delivered to the audience.
Clear and simple writing is important for sharing a brand message. One reason Brainiac stands out as a top video production company is their skill in storytelling. A compelling narrative can significantly enhance viewer engagement and retention. Producers understand how to craft stories that evoke emotions, making them more relatable and memorable. By leveraging scriptwriting and production elements throughout the process, they ensure that each video communicates the intended message in the most effective way.
Technical Knowledge
Video Production Producers don;t just know how to tell a story or deliver a brand message creatively. They have the technical abilities to do so. understanding every detail of the process including knowing what filming equipment, lighting techniques, sound design, and video editing software should be used for each type of project.
Is your project for broadcast or social? For catalogs or YouTube. The platform the video will run on and genre of video will help your Video production Producer determine the right technical approach to fulfill the demands of the messaging.
Taking Your Project Start To Finish
Typical turnaround times for a TV commercial, product video or corporate video are four to six weeks. AT Brainiac, a client dashboard utilizing Google Sheets, drives, and docs allows you to collaborate with us via zoom at all phases of the project. The dashboard keeps all stakeholders and team members of your company up to date and organized on all of the needs and details of delivering the project on time.
Our methods of organization and information delivery keep the complications to a minimum and allow us to focus on delivering incredible creative results for your next video.
Quality Of Visuals and Messaging
Making sure the video looks great and delivers messaging in a way that your target audience will find appealing is key. This requires viewing the metrics of what people are looking for, understanding the audience you want to sell to, determining who the best cast members and crew members and many other factors.
Access To Resources and Relationships
If all it took to get rich off products was shooting your product in a cheap Amazon tent with a cellphone, every single entrepreneur would be rich overnight. A strong Video production producer has access to all the best gear, knowledge of how to book the best locations, a Rolodex of great actors, and other necessary elements for you to choose from. A producer doesn't just bring his expertise, he brings his resources. And Brinaic has all the right gear, facilities, and relationships to deliver the right video for you.
Creative Input & Collaboration
Collaboration is everything! You need a collaborator who can push your video to the right people in the right way. Brainiac looks at every factor surrounding your product and works with you via Zoom, Google Sheets, Google Drive, and Docs to work with your team in the most efficient way humanly possible.
Getting the most out of your production
A lot of brands choose to just shoot one video at a time see the results and then make choices. However, this is not the most cost-effective way or most efficient way to get results. Shooting multiple videos at the same time allows you to do several things.
First, you can A/B test the videos on smaller campaigns to see which one is performing best at the same time of day and on the same platforms.
Secondly, it is important to know that it takes your typical audience member several times to see your product before they consider buying and recommending your product to others.
A fantastic strategy is to make both a professional-looking wide-screen video for YouTube broadcast and programmatic streaming and on the same day also shoot multiple short social videos for Instagram, Facebook and TikTok.
These videos often should have a user-generated feel known as UGC videos. Brainiac is a company, that specializes, in both professional-looking commercials and large bulk, social media video packages. We can help you strategize the perfect package to reach your target audience on the right platforms.
Book a consultation today and let Brainiac guide you in the right direction for your product or service.