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What streaming trend should YouTube advertisers be most aware of
What streaming trend should YouTube advertisers be most aware of?
For people over the age of 18, the majority of YouTube viewership is no longer considered online or on APP! Advertisers like you need to keep a few different things in mind: what are the trends for video production when promoting production services? What are the trends for distributing these videos? And now most specifically what streaming trend should YouTube advertisers be most aware of? Here's a hint - YouTube video ads are now being seen on TV screens. First, let’s talk about your content.
You need video production that is optimized for this new YouTube streaming trend.
Often times YouTube Users are not in front of their computer when watching long-form content. This could be a challenge for e-commerce advertisers, as you still want the consumer to be able to instantly make a purchase or book an appointment.
Brainiac has plenty of ideas on how to make this happen, yet the main tool to keep the sales moving while running on less interactive versions of YouTube is including a QR code in the corner of your video. Place the QR Code or web address throughout, so that way when someone finds your product intriguing, they can pull out their cell phone and quickly click to make a purchase without interrupting their viewing activity.
Keep up-to-date on current stylistic trends such as what is cool for transitions, text, lighting, and production. Brainiac has all of the best practices to help deliver a video for your streaming platform of choice. Book an appointment at the bottom of the page and Brainiac and guide you through all the best practices to keep your video creatively on trend and technically on trend for the new streaming platforms.
What streaming trend should YouTube advertisers be most aware of?
The increase in consumption of connected TVs, also known as CTV devices is a huge factor and how people consume YouTube videos. Recent studies indicate that over 50% of ads supported streaming watch time for individuals aged 18 and over on YouTube Is taking place on CTV.
New types of engagement opportunities
One survey suggested more than half of people who view videos on a weekly basis considered YouTube the first app they open when using their connected TV with a large number of those people stating that they perceive YouTube to be just as enjoyable to watch as traditional television when viewed on large screens. This shows that consumer behavior has started changing, and YouTube has become a place for longer-form content seen in many ways as no different than other on-demand streaming networks.
What to do once our video is ready for YouTube on Connected TV
Once your video has been delivered, you can contact Google at 1 800-838-7971 to launch your YouTube campaign. But before that, let’s focus on getting great content made!
Understanding what works on YouTube
Advertisers can utilize YouTube analytics to track how their audience engages with content, filtering data by device type, the manager of the channel gets important information such as watch time views, and even how many subscribers specifically come from TV devices
There are some limitations when audience members view YouTube videos on connected TV. CTV is designed more for viewing than interaction. This is why adding a QR code if you are an e-commerce product may be necessary when advertising on YouTube.
One way to increase the effectiveness of your advertisement when dealing with this new YouTube streaming trend is to make a different version of the ad for each type of delivery.
You can specify to your Google representative when purchasing the number of views you want your ad to get, and which devices the ad is allowed to run on.
Important Tips For A CTV World: Multiple Ad Versions Are Important Now More Than Ever
Create one campaign featuring QR code or the website address across the entire video and other streaming platforms, such as Amazon, Amazon or Paramount, plus. Create another version for YouTube desktop and a vertical version for YouTube short and mobile viewers.
The second two versions allow for click-through and would not require a QR code or a web address on the video itself as the viewer has the ability to click a link in the description or in the advertisement. End Cards can also be used to generate subscribers and sales when running your videos on desktop or mobile devices.
When you plan on more organic travel than paid ads
Finally, if your plan is for the video to travel more organically, let Brainiac know when creating the advertisement, as we will then optimize the content for organic discovery. We then make sure that the proper keywords are researched with software such as SEMRush and TubeBuddy. These keywords will then be added to the screenplay itself. This is a powerful way to reach viewers and increase retention outside of the traditional means of advertising.
The current number one new trend the advertiser should know when streaming on YouTube is CTV, yet connected television has its positives. It also has its negatives and knowing which device your video is going to run on prior to making the video is essential..
Brainiac can help you determine the right plan for you and create a suite of videos that have you covered for each platform you are looking to promote your product on. Book an appointment below and let’s get you in motion on a fantastic video campaign!