COMEDY COMMERCIALS
Consumer Electronics Advertising
Consumer Electronics Advertising Must Be Exciting
Brainiac makes your Consumer Electronics Advertising Videos exciting and attention-getting while delivering all of the information that makes the audience take the product seriously beyond the hype.
Consumer Electronics brands need a serious marketing strategy that involves everything from slick commercials to build brand awareness and product videos for the showcasing of features, to user-generated content for social media platforms.
Tech products need videos that quickly explain the customer experiences in a way that taps the latest trends. Brainiac has its eye on how to help your product fit in with the potential customer's lifestyle. We have you covered for all of your video content and live-action visual components of your campaign.
Book an appointment below and let Brainiac take your Consumer Electronics Video Production from start to finish with ease.
Consumer electronics advertising requires your eye on more factors than just stating what the product does.
The technical aspects of the product need to be mentioned at the same time as showing how the product integrates with the consumer's lifestyle. Brainiac takes consumer electronics advertising very seriously, looking at all aspects of your product and buyer and creating the pitch-perfect script with fantastic actors to promote your electronics product in the best way possible.
To increase brand loyalty, strong content strategy and content marketing is needed for the social commerce side the equation. With thousands of videos under our belt, Brainiac Pictures knows how to engage and entertain and bring our diverse types of entertainment and product marketing to your consumer electronics product.
Book an appointment below at the bottom of the page and we will help you find the perfect route for promoting your product.
What should be considered when creating a consumer electronics advertising video?
1. What is the average age and income level of the person buying your product?
This question helps you immediately figure out which platforms you will distribute your advertisements on. Typically, you want to make multiple videos at the same time as each platform has its own best practices. If your audience is younger, a strong focus on vertical and mobile devices and the apps that serve them is key. Ads for YouTube shorts, Instagram, and TikTok alongside your main YouTube video are most likely the best route for your video distribution.
If your audience is older, and the price point is larger, you may want to consider this alongside programmatic streaming and broadcast with QR codes in the corner of the ad.
Brainiac will help you determine the right type of video for each platform and which platforms are most likely to be used by your target audience.
2. How does your consumer electronics product fit into the consumer's life?
This helps determine casting and location. It is simply not good enough to show a product on a dark or white background on its own spinning with a 360° turntable in order to sell the product to consumers.
You need to show how the product fits in with their everyday lifestyle alongside other products that the same types of consumers use. It must also be featured in a location the consumers are likely to be while using the product.
You need videos to complement your entire campaign and run as part of your Amazon, Shopify or Google shopping store product videos. You will also need to consistently post social videos on platforms that your target audience is most likely to use for their entertainment.
Video marketing for consumer electronics requires excitement and savvy. Brainiac will bring a smart keyword-driven approach to your video marketing.
Offering everything from product videos that show off the product in a particular lifestyle to longer form review and unboxing videos and short, smart (often funny) social media videos, brainiac can give you an entire suite of videos for one flat rate.
You may also consider tradeshow videos and videos for n-store screens if your product is being sold in retail stores. Brainiac will take you from start to finish in the entire process of understanding what type of video advertising you need to promote your consumer electronics product.
A quick overview of the steps for a consumer electronics advertising video campaign
1. Hire a video production company
Producing your videos is likely to take the longest of any of the processes when creating your first campaigns, This can be anywhere between 4 to 8 weeks. depending on the availability of the actors you choose and the current queue. With Brainiac, we are able to deliver a robust campaign with multiple video types. The types of videos you will need include:
a) Lifestyle Commercials / Videos that show the kind of people most likely to buy your product interacting with it as they live a typical buyer's lifestyle. These videos are exciting, and fun and show how your product solves a problem or improves life in the real world, in real time. These commercials are typically 30 seconds long for broadcast, programmatic streaming.
b) Product Video with tech overview and tutorial elements - These videos are less sales pitchy and while they may feature a lifestyle element, they are most focused on features, technical specifications, and usage. These are the videos you want on your Shopify store and Amazon sales pages.
c) Social Videos - Social videos should feature a mixture of slick product sales shots and user-generated feeling content. Skits, unboxing, and testimonials are great ways to connect on a personal basis with your target audience. The important thing to remember in social video campaigns is redundancy. You will not blow up in just ten posts that are repurposed from your commercial shoot. Try more like, 100. You needed to release new videos every one to three days.
Brainiac offers incredible monthly video packages that fill your feeds with user-generated content, fun skits that grab attention and slick, hip fx driven videos made just for your product.
d) Trade show videos - Trade show videos are a key component when selling your consumer electronics to retail outlets and distributers. These videos should not be reliant on audio. This means using big titles that someone can see from far away to show all features and that the video should be loopable on a large video screen or projector.
Keep all videos both brand-aware and platform-aware at all times.
2. Gather video assets and order still photos for all campaign objectives
Create a release schedule for your video assets and organize all still photographs with easy-to-follow spreadsheets. Make it very simple for all key players to navigate the release and launch materials during the campaign.
3. Set up all social media channels if you do not have them set up
Social Media Channels are many. The hardest part is creating the content. Distributing is time-consuming, but the labor can be done even by entry-level workers once a strong distribution schedule has been created. When working with Brainiac on your entire video campaign, the team gives you a schedule that includes all of your keywords, descriptions, titles and hashtags. It also can give platform recommendations beyond the most obvious ones where lots of viewership exists.
At minimum, all Brands have a presence on YouTube, Facebook and Instagram. Most also are on TikTok, Twitter and Threads. Yet you can go the extra mile with YouTube Shorts, Snapchat, LinkedIn, Whatsapp, Telegram, Likee, Rumble, Clapper, Medium and Tumbler. You can find a more complete list of these platforms here.
4. If your product is sold in stores, speak with the store, sales rep about in-store displays and in-store video advertising
Here you can use your tradeshow videos or create videos specifically to promote sales at that store. Oftentimes, you can negotiate running the ad alongside kiosks and displays.
5. Purchased ad space as well as upload and optimize the video for organic travel on all social platforms
In most cases, you will need to spend some money on promoting the videos as ads to get the ball rolling on any social network, including YouTube. Google now has inhouse reps that can help advise on product marketing and media buying, however you may also want to look for media buyers on clutch once your have your content.
6. Work to schedule any in-store and events-driven promotions that utilize your video materials as well
Combine video with all events and instore promotions that you can. Video is an impressive way to fill the room with excitement, and projects and video screens are very affordable now and can help build a lot of wow factors and hype around your tech product.
Let Brainiac know all of your plans on the front end for trade shows, in-store promotions or even just simply video production for YouTube, social media or product pages. We definitely have a package that will cover all your needs and take you from start to finish. Book an appointment on the calendar below and let’s get you moving with a fantastic package of videos today.