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Using serious topics to sell your product requires skill and restraint

Explainer Video Production is complex. It's not as simple as just making some unwatchable cheap cartoon or spewing out buzzwords. At Brainiac, we look at your target audience, and your features to figure out how to connect the two. In this case, we did 10 videos for the client, each addressing a different reason for using tree-free paper products in corporate settings.

 

From compliance to cost to employee retention, each video communicates to a different buyer (CEO, COO, etc) and explains a different set of advantages. Compliance questions are often heavily searched, and wrapping your video in a tutorial structure allows those searching for quick answers to get them from you, making you a trusted authority and their most likely choice when making purchasing decisions.

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