COMEDY COMMERCIALS
Best Video Production Company
The best video production company for products and brands
Video production is a business that has hundreds of different niches contained within it. Using companies that specialize in exactly what you’re looking to do is one of the most important factors when making a decision on the best video production company for your brand.
The Best Video Production Company to take you from Start to Finish.
The reason Brainiac might be the best video production company for your brand is simple. Watch the reels and you can see it with your own eyes. Brainiac specializes in product videos, commercials for products, brand videos and social media videos.
We do three things only, and we do them very well. If you see a bunch of weddings or real estate videos on a company website, it means they don't have what it takes to make it in the competitive world of product advertising and entertainment. We do, all day, everyday.
The Importance Of Using Industry Specialists For Consumer Goods
You need a company that knows how to market consumer goods and that’s exactly what Brainiac does. Your local wedding videographer may know how to make a shot look pretty, but you need a full-service video production company that specializes in marketing videos and understands marketing strategy.
Brainiac services include research, writing, directing, video editing and search engine optimization for the video itself. We take you from start to finish through the entire video production process, from pre-production through post-production, and utilize incredible actors from Los Angeles.
We Also Promote Software and Apps
For software as a service (SAAS), Brainiac offers Explainer Videos that feature a live host, screengrabs of your user interface, slick motion graphics, and fantastic optimization built into the screenplay itself. This is what makes us one of the best video production company choices for live-action software and app promos.
Sure, there are many brands to choose from. And the best is always subjective, so making such a claim is pretty ridiculous. However, at Brainiac, we approach your video production from the standpoint of wanting to see your product sell, and while no video production company can guarantee results, we try our best to help you make informed decisions that will work best for you and your brand.
What type of video do you need?
Commercials For Broadcast and YouTube
These commercials typically feature an actor who is similar to the type of person that you would want to buy your product, feature a combination of product shots, and lifestyle shots, and usually are fast-moving.
When they were designed for broadcast or streaming, you must keep them to a specific runtime of 30 seconds or 60 seconds. If they were meant for Web they can be longer however keeping it short means the viewer is more likely to watch the entire thing and can help drive the commercial up in organic search results.
These videos must have fantastic cinematography shot on high-end camera equipment, and feature professional actors. If your video looks low quality, it will immediately destroy trust in the product itself.
Do not use video production companies that specialize in things other than commercials for this type of work. If they shoot or behind-the-scenes video, It means they are not making their living in advertising or entertainment, and it is best to go with a company that does a lot of entertainment and advertising.
Explainer Videos
Explainer videos have changed in recent times. Whiteboard videos are now considered unacceptable as most people do not watch them. By the time they are done looking at the back of someone’s hand moving across the screen, the viewer has already clicked "skip video".
Nobody is going to wait for you to get to the point. The best video production company for Explainer Videos does not rely on cheap cartoon templates either.
Human beings, trust human beings. Therefore cheap cartoons without a real human voice or also unlikely to be watched in this day and age. Using a real actor oftentimes costs about the same amount of money as hiring somebody to make original-looking animation explainer videos.
Brainiac takes all of the information about your software, App, or service business and turns it into a script structured and written in a way to optimize the content for video SEO.
Brainiac gives you a handful of fantastic actors to choose from and uses a combination of your assets, screen grabs from your user interface, and other B-roll or stock footage to help fill out the story. Showing real human beings interacting with your software product is essential to building trust between you and your target subscriber.
We take the screen grabs of your user interface and use them in computers, being used with real hands. This allows the viewer to imagine themselves working with your product as an important part of their tech stack or app-driven lifestyle.
Social media videos
The best company for social media video production will be very familiar with all of the social platforms as well as the algorithms to help the video travel organically. Brainiac is founded by a Director who is trained by one of the top social media companies.
We can guide you through all of the best practices from how long the video needs to be depending on which platform you’re running on. What type of video quality is going to work well with what platform? What type of actors do you need to use? Even the angle that the video is shot in and the way the camera moves can factor into the organic delivery of your video.
Knowing the different ways to post a video is also crucial from multiple photos and videos in a carousel to knowing what time of day, you are most likely to see organic reach.
Brainiac helps you understand all of the best practices throughout the process.
Other video types that are useful in promoting your product
Unboxing videos
Unboxing videos are a great way for physical products to be promoted. To help consumers who are online feel like they are in a store, looking at a product in person.
Tutorial Videos
Tutorial videos are often made to be seen after the customer has purchased the product. The benefit of this is that your new customer has a better product experience and is more likely to leave a fantastic review of your product online.
Corporate videos
Corporate is a very broad term and it encompasses everything from internal videos to external promotional videos. Using real actors and sometimes even a combination of homemade footage shot at the facility Is the best route to go when delivering an effective corporate video. The best video production company is what you're after. We have experience in taking these videos from start to finish.
If you are a brand or service-based company looking for national or global customers the best video production company will have expertise in the above listed areas for you.
Tutorial Videos
Tutorial videos can be a great way to promote your brand. Every day, millions of viewers go on platforms like YouTube and search "How to" alongside a problem that your product, may very well solve. At Brainiac, we optimize the screenplay itself with target keywords from SEMrush and Tubebuddy.
This helps with both search engine optimization and viewer retention and allows you to be seen as a trusted authority when giving training and tutorials on your given topic while softly developing a relationship with the audience that can lead to a long-term customer.
Best Practices To Keep In Mind When Creating Your Advertising Campaign
Writing for each platform
Each platform has its own best practices, and Brainiac doesn't just look at your product, but also where you will be featuring your product. If the video is intended for broadcast, you can take more time with storytelling at the front end as the audience is considered captive. This same rule of thumb applies to creating thirty-second commercials for programmatic streaming.
If the video is intended for YouTube, Facebook, or Linkedin it is best to put the relevant information about the product, what it is, and what it does right at the top. This way the audience knows if it is relevant to them from the very beginning and can reduce the number of people who click skip ad before seeing what you have to offer.
Casting
The actors in your video should be relatable to the people who you want to purchase your product. Brainiac gives you many fantastic choices to choose from and has an eye on your brand throughout the entire process.
Setting
Your video should take place in the type of environment which the product would actually be used. Showing how the video fits into everyday consumer life is key to your target audience being able to envision themselves owning the product.
Production value
Believe it or not, Production Value is sometimes very necessary and other times can work against the video's success. If you are making a video for broadcast or any widescreen format, you want the product video to look absolutely incredible with great production value, great actors, and a professional all-around feel.
If you are making a video that is meant to travel organically on social media, you want to shoot it on a phone. Sometimes, you might also not want to have the best camera work or angle. This makes it feel more authentic like user-generated content. It also prevents people from clicking "skip video" before you have a chance to show them how your product or message is relevant to them.
Multiple reach outs
Often times to take several times of a view or senior product before they decide to make a purchase and often times you want them to see it on more than one platform. When you purchase advertising, you can utilize anne META reTargeting options Just in different contents to the same view or repeatedly. When they sign up for your email list, you can also send them new videos.
Brainiac offers affordable production packages. These packages include bulk rates. You can create a brand video and a product video for catalogs. You can also make several social media videos and other types of assets. This helps you target different times and platforms.
You don’t just want a great video production company when you were dealing with a brand or product do you want a company that understands your audience uses SCO research and data to inform the creative strategy and helps you come up with great ways to interact with and reach your audience across all platforms
How to start
First book a consultation with your Director. Discuss the budget, turnaround time, creative approach, and target audience. Brainiac will then help you define the broad details of the video and what platforms you intend to run on.
The next step
Brainiac will send you your client dashboard, which is a Google sheet that allows you to fill out all the details, product features, and needs for this project.
Step three
Books script call with the Director. The director takes all your notes on messaging goes over, casting needs, and preps to deliver the screenplay And Actor selections. Locations may also be discussed at this time.
Step four
Once you have approved the screenplay and actors, The Director will then book a shoot. Typical turnaround times are four weeks roughly from the point that the screenplay and actors are approved by the client.
Step five
Once the shooting is complete post-production will begin. The director then refers to your client dashboard, so make sure that you have filled out all the proper fonts and uploaded any logos or assets that You would like included in the video.
Delivery
Once the video is delivered, you get two free rounds of revisions and additional revision rounds are typically very affordable. Revision rounds include anything that can be done in post-production with current existing footage.
Brainiac Is the perfect choice for your brand or corporation. Book a consultation below And will get you in motion with an exceptional Video or multiple-video package.