Fitness Marketing: Promoting your fitness gear 

When it comes to fitness marketing, and promoting sporting goods gear, Brainiac Pictures knows how to bring excitement to your product or service. From athletic programs to fitness equipment and workout machines, Brainiac takes you from start to finish for all of your video production needs. 

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Your new fitness equipment, device or supplement needs a ton of video promotion to reach the right people. From social media marketing to landing page videos, Brainiac has you covered for a suite of videos that can reach people on multiple touch points throughout the internet and beyond.

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We do sporting goods video marketing well, creating exciting campaigns for your sports and fitness equipment. Brainiac makes health and wellness fun and trendy, and we also know how to rock the social media platforms when it comes to a strong social media strategy.

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Sports recovery gear, relaxation devices, and sporting accessories are just a few of the things we love to promote.

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Building a Winning Fitness Marketing Campaign For Fitness Programs and Gyms

It doesn't matter where you are. you can send us the footage you have taken at your gym and events and we'll hire the voiceover, artist, write the ads, and cut them into professional-looking spots to promote your gym or sporting programs.

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Brainiac knows how to make your services look exciting, and will create versions for your website, landing pages, YouTube, and Social Media campaigns and also give you a fantastic social media release strategy. If you are looking to increase your brand visibility, a great set of videos is key.

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Fitness Marketing For Sporting Goods Equipment and Gear

Promoting a new fitness product takes multiple videos in multiple places. When you are able to get articles written about you on fitness blogs, you'll need a demonstration video that goes with it. You will also need incredible social media assets to promote the product. From how-to use videos to flashy lifestyle marketing videos, Brainiac has all of your needs covered in one package.

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Focus on Search Engine Optimization (SEO) for Better Visibility

One of the most effective ways to attract new buyers is through search results. Optimizing your website and content for search engines is helpful and adding video content with alt tage is often necessary to move up in SEO.

If you are marketing a local fitness business, local SEO will help your gym or fitness studio appear in searches for terms like "personal trainer near me" or "best gym in [your city]." however to make it even more impactful, add a video to that page and in other places online with the same time. The footage doesn't always have to be fancy but the final presentation does, and it should. be crafted to follow each platform's best practices.

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Social Media Marketing keeps them and you, on track

Consistent posting on social media is everything, keep people inspired to continue to use your product or services. It takes more than just one social media advertisement. Posting at least a few times a week is what it takes to keep your brand visible and your product in everyone's faces.

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You will need different types of videos to communicate with your customers across all platforms on a consistent basis. This is true if you are a gym or a fitness product. Stay with them to keep them working out or focusing on their sporting activities, and this will increase word of mouth and brand awareness at all times.

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Email Marketing for Retention and Upselling

While attracting new clients is always important and retaining them is equally important. Keep your email marketing campaigns fresh with short videos and well-written content and ideas. Send regular newsletters with updates about classes, training programs, success stories, and promotions to keep your clients engaged.

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Emails are a great way to offer more services, upsell your current buyer, and again, promote brand awareness. Avoid overdoing it. they don’t need an email every day. But you do want to stay in their face regularly with email, social media, and other forms of advertising.

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Use Data to Optimize Your Marketing Efforts

Watch the marketing data like a hawk and apply your known demographics to the ads you create. Cast actors who are age-appropriate and look the part for your fitness ads.

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Use tools like Google Analytics, Facebook Insights, and email reports. These help you track important metrics. You can monitor website traffic, social media engagement, and conversion rates. Understanding which strategies drive the most traffic or generate the highest return on investment will allow you to optimize your approach.

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For example, if you notice that a specific type of Facebook ad generates higher conversions than others, you can allocate more of your budget to similar campaigns. If email marketing brings in the most repeat business, consider segmenting your email list. This will help you create better-targeted campaigns.

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Create Partnerships and Build Your Network

Networking with fitness websites and blogs and even localized events is helpful. You might want to also order tradeshow videos (looping videos without audio) that can be played at tradeshows, events, and other places where you can market your sporting goods product, fitness gear, or gym equipment.

 

Fitness Marketing Should Be Exciting

At Brainiac, we know how to make your product or service feel exciting and give an urgent call to action.  Book an appointment for a consultation below with Brainiac today!