IG video specs:

Landscape video ad specs

  • Minimum resolution: 600 x 315 pixels.

  • Aspect ratio: 1:91:1.

  • Recommended video formats include MP4 and MOV.

  • Max video size for all formats is 4GB.

  • Max video length for all formats is 120 seconds.

  • Video max frames is 30fps for all formats.

Instagram square video ad specs

  • Instagram square video ad minimum resolution is 600 x 600 pixels.

  • The proper aspect ratio is 1:1.

Instagram vertical video ads

As you’re likely gathering, organic and paid formats are similar. And for vertical video ads, make sure to pay attention to the resolution and aspect ratio changes.

Vertical video ad specs

  • Instagram vertical video ad minimum resolution is 600 x 750 pixels.

  • The proper aspect ratio is 4:5.

Instagram Stories ad specs

  • Recommended resolution: 1080 x 1920 pixels.

  • Aspect ratio: 9:16.

  • All formats should be either MP4 or MOV.

  • Max video size is 4GB.

  • Must have a resolution minimum of 720p.

Instagram carousel video ads

Something many users forget is that you can use up to 10 videos for a single ad! Make sure your brand has the right balance of content as not to overwhelm your audience on a single post.

Carousel video ad specs

  • Minimum resolution: 600 x 600 pixels.

  • Maximum resolution: 1080 x 1080 pixels.

  • Aspect ratio is 1:1.

  • All formats should be MP4.

  • Max video size is 4GB per video/card.

  • Max video length for is 60 seconds.

  • Instagram allows 2-10 videos/cards per ad.

Pro Tip: There must be a thumbnail image. The ratio for this image is 1:1 video aspect ratio. Thumbnail images cannot have more than 20% text taking up the image.

 

You can also get up to date info at Facebook Help Center and Instagram Business Help Center

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