IG video specs:

​

Landscape video ad specs

​

• Minimum resolution: 600 x 315 pixels.

• Aspect ratio: 1:91:1.

• Recommended video formats include MP4 and MOV.

• Max video size for all formats is 4GB.

• Max video length for all formats is 120 seconds.

• Video max frames is 30fps for all formats.

• ​

Instagram square video ad specs

​​

• Instagram square video ad minimum resolution is 600 x 600 pixels.

• The proper aspect ratio is 1:1.

Instagram vertical video ads

​

As you’re likely gathering, organic and paid formats are similar. And for vertical video ads, make sure to pay attention to the resolution and aspect ratio changes.

Vertical video ad specs

• Instagram vertical video ad minimum resolution is 600 x 750 pixels.

• The proper aspect ratio is 4:5.

​

Instagram Stories ad specs

​

• Recommended resolution: 1080 x 1920 pixels.

• Aspect ratio: 9:16.

• All formats should be either MP4 or MOV.

• Max video size is 4GB.

• Must have a resolution minimum of 720p.

• ​

Instagram carousel video ads

​

Something many users forget is that you can use up to 10 videos for a single ad! Make sure your brand has the right balance of content as not to overwhelm your audience on a single post.

​

Carousel video ad specs

• Minimum resolution: 600 x 600 pixels.

• Maximum resolution: 1080 x 1080 pixels.

• Aspect ratio is 1:1.

• All formats should be MP4.

• Max video size is 4GB per video/card.

• Max video length for is 60 seconds.

• Instagram allows 2-10 videos/cards per ad.

Pro Tip: There must be a thumbnail image. The ratio for this image is 1:1 video aspect ratio. Thumbnail images cannot have more than 20% text taking up the image.

 

You can also get up to date info at Facebook Help Center and Instagram Business Help Center. 

​