LIST OF SOCIAL MEDIA PLATFORMS (2020)
The 80 coolest social media platforms to grow your brand including all the newest and hottest you've never heard of.
The first entries on this list are surely obvious and annoying. But the great thing is the further you scroll down, you may find gems of social networks to promote your video and commercials for free that you've never heard of. If you want free advertising, and not to pay endlessly into feeds - then you might want to push your content through our list of 80 different social platforms and reach consumers that are actually paying attention to you, not just scrolling past looking for a picture of their boyfriend or family dog.
2.6 billion monthly users as of 2020, but be prepared to pay to reach them, even if they are fans of your page. Beware of stories of things going viral with no investment in these platforms. Typically, the first 100,000 views are paid for before a video goes flying on its own. There are exceptions, but looking at other avenues as well is key. That said, you HAVE TO BE ON FACEBOOK and have to post something new EVERY DAY! If your brand fails online and you aren't constantly posting to your product or business page new content at the same time every day, you only have your self to blame. POST DAILY! To find out how to get someone to take over your content for you affordably, click here.
June 2018, Instagram finally reached 1 billion active users. According to Statista, 32% of users are 18 to 24 and 33% are aged between 25 and 34. You are already aware of this and therefore probably aren't reading this section. Notes for instagram: Influencer marketing is huge and many brands get addicted to its instant conversion, however if that is not lasting. Consistant posting of product spots that are well produced builds longterm audience and brand trust. It also collects you fans on your own channel, not someone else's user account (ie; the influencer). Be very aware of the dangers of only using influencer marketing for Instagram. You need your own content posted daily from your own account as well!
Twitter has over 330 million engaged users and sends out at least 500 million tweets per day on average. The fanbase does watch video and sharing is huge here. Daily posting of ORIGINAL CONTENT LIKE VISUALIZERS is known to build followers more than any other means.
We know. Seemed like the Tumblr craze was done. In February 2020, there were a total of 321 million unique visitors to the website.
You can often find affordable tumbler influencer shares and posting on Fiverr. Like the other platforms, posting daily fresh, relevant content grows your followers.
LinkedIn is extremely famous among a B2B crowd. The site presently has 690 million members. Individuals can grow their "connections" and "followers", feature their portfolios, and look and go after positions. Posting articles daily gathers you followers and makes your brand an authority on subject matter. While it is key for linkedIn to create articles and not just share video content, it is important to still deliver new visual content with those articles on linkedin daily. If you are a software company, we have creative solutions to keep you relevant daily. Same for products. Check out our Monthly Ultra Social Pack here.
WhatsApp is a messaging app where users share texts, images, voice notes, audio files, documents, and videos. I2 billion monthly users allowed the platform to introduce many new features like group calling. WhatsApp Status feature that allows users to update photo, video, and text statuses that disappeared after 24 hours. As of Q1 of 2019, 500 million users were updating their WhatsApp Statuses daily. This is a great place to market your video guerrilla-style. Send messages to your previous buyers of a video, telling them how proud you are of your new video and how much it would mean for it to be shared. A windfall of sales sometimes occurs with this strategy.
In Q1 of 2020, Snapchat had 229 million daily active users. Your ads must be 6 seconds long and eye-catching. you MUST post daily or no one will ever care. We have the perfect solution for small to midsized ad budgets, where we create a new 6 second to 15-second video for you daily, at just $450 per video (less than 15k per month). FILL YOUR VISUAL INVENTORY.
Clients can make themed sheets and add pictures and items to the board. Brands can even make Shoppable Pins through which clients can legitimately make buys. In 2019, there were 335 million users.
Reddit is an online media website where clients become part of subreddits and draw in with different clients on significant points. It is likewise fairly a news aggregator site since clients share the most recent news from various sources on the site. Different clients will at that point connect with this news, upvote or downvote it, and remark on it.
It has a tremendous community and gets over 1.3 billion monthly visitors. It gets the greater part of its traffic from the US, trailed by the UK and Canada. Not exactly the place to build a brand following but a great place to share the content from your brands other pages.
This is the number one free advertising platform. Upload the videos, post them everywhere. Make sure your buyer links are in the top line of the description. Advertising buys are affordable on the platform and viral activity happens more here than anywhere. In 2019, it had an average of 2 billion monthly active users. YouTube users spend an average of 40 minutes watching videos on the platform. It should be noted, the competition to get eyes on your video within the youtube platform is fierce and seo dependant, budget dependant, etc. Posting daily and grabbing subscribers is the ONLY WAY to build your brand a youtube following.
Remember StumbleUpon? They became Mix, focused more a news aggregator meets social media site where users curate their favourite content from around the web and add it to their “Collections”. It provides several browser extensions and also has iOS and Android apps. This is a great place to push your linkedin articles featuring your youtube videos. Like reddit, it is more about traveling your video content than hosting it.
Remember Hi-Fi? In 2011 it became tagged and is mainly focused on friendship and dating. Users can connect with others through common interests, games, browsing profiles, and more. You will need a personal face and voice to make friends and share content here, but there are users that definitely have less media competition in their faces here.
Nextdoor is dedicated to neighborhoods. You can enter your street address and find a community of people living in your area. While it was previously just for neighborhoods in the U.S., it has now expanded to other parts of the world. You can now use it from the U.K., Germany, France, Italy, Australia, Sweden, and Denmark. If you are in real estate, insurance or resources, next door users are typically "home-focused" when on the site and maybe receptive to your content.
Deviantart calls itself the world’s largest social media community for artists and art enthusiasts. Users can share photos of their artwork, discover the work of other artists, and interact with other members of the community. According to the platform, it currently has more than 44 million registered users and 45+ million unique visitors each month. A lot of advertisers overlook this massive network. Releasing a new VISUALIZER every day on this platform may be a great asset to your campaign.
Not the best place for video promotions unless you plan to answer hundreds of questions. You may however, search questions and promote your brand as an answer.
Meetup helps connect users with local groups to meet up with new people. You can find groups in a wide range of categories including outdoors and adventure, tech, photography, language and culture, music, and more. It is most popular in the U.S., which contributes to 49.9% of its traffic, followed by the U.K., which contributes to 7.95% of its traffic. During COVID, meetup has become vital for many people to find new virtual friends. Participating in groups relevant to your product and sharing your video here to small groups, is a great free grassroots way to get the word out.
If your product is music-related, reverb nation offers really cheap advertising that gets sent out to rollingstone, etc. Their whitelabel ad platform is impressive, allowing musicians and brands to be seen in top magazines and websites for pennies.
Flixster is another niche social media site with a focus on film. It’s an American-based site where film enthusiasts can connect with like-minded people and share their film reviews and watching experiences. You can use this platform to learn about new movies and see what others think of it. You can also use it to book movie tickets for watching movies in a theatre.
If you are one of our book trailer clients, this one is the place for you. Goodreads is social networking site, that focuses on books. Book lovers can connect with fellow bookworms and share their book reviews and can join virtual reading clubs with like-minded individuals.
A live-streaming site used by gamers to stream game play and watch different gamers. Gamers can collaborate with live streams from different gamers and remark on them or upload recordings to Twitch for their audience. It has about 5 million monthly telecasters. A good place to advertise gaming accessories.
CaringBridge is an individual wellbeing diary that connects individuals with their friends and family regarding wellbeing. It's a fantastic stage for individuals who are going through genuine ailments and wellbeing battles as it pushes them to remain associated with individuals who care about them. If you are a wellness product or app, this is a great place to explain your product with advertising or individually connecting with consumers.
For readers and writers. The platform hits about 70 million readers worldwide.
Viadeo is a social networking for business owners and entrepreneurs. Bigger in Europe than the U.S. as it is available in different languages including English, French to German and Portuguese. Explainer video clients of ours may want to check these guys out alongside promoting their video on linked in.
Crunchyroll is the go-to platform for anime enthusiasts to stream the latest anime shows and read popular mangas. It’s also a social media site where users can interact with each other and engage in anime-related discussions through the forums.
Skyrock is a France-based social networking site for music, sports, and film.
Free, personal blog posts and messaging. You can also post pictures and interact with viewers.
A Russian social media site also available in other languages. You can create groups, public pages, organize events, and message other users. They can share images, video, and audio or even play browser-based games.
Genealogy-based social media where users create family trees, view family photos, and update family histories. People have even used the platform to find their ancestors and learn more about them.
Create blogs and journals for other users to read. The platform also curates the top blogs and communities so users can easily access the most popular content on the platform.
Classmates will connect you with your ex-classmates and school alumni.
SoundCloud is a music-sharing social media platform where users can upload their original tracks or listen to tracks from other artists. They can add music to their playlists and comment on parts of a track that they like for other users to see.
Bubbly is a voice-based social media site. Users create voice posts, tag and customize them with relevant images and filters, and can connect with celebrities and artists to listen to what they have to say. It's twitter, but for voices. An interesting platform for radio advertising type campaigns.
Photo-sharing social media for photographers and graphic designers.
We Heart It
Discover and curate your favorite images into their collections. There are several channels on the platform including art, music, school, quotes, and more. Users can check out these channels for relevant images to inspire them.
Influenster is for product review and discovery. Users view reviews from other consumers and can gain access to reviews of products. They can also submit their own reviews of products they’ve used. This site may be of interest to those looking to cross platform their reviews.
A movie recommendation platform.
Open Diary was founded in 1998 and is a virtual diary. The community can access these entries and interact with them.
We sorta don't like these people. Mostly caters to low end customers of pizza shops.
As the name suggests, CollegeHumor is a humour-based website that features fresh humour articles and videos on a daily basis. In addition to content from its in-house team, users can also access memes, articles, images, and videos submitted by other users.
Gaia Online is an anime-themed social media site where users can participate in trending conversations through forums. They can also explore the platform to meet new people with shared interests and play browser-based games.
Image: Gaia Online
This is a mobile social community where users can connect with other members through public chat rooms and group chats. They can also engage in private chats with other users. They can play mobile games, send eCards, and more.
This site connects travelers all over the world. You can find locals in the destinations you're visiting, request to stay with them, and meet other travelers.
Funny or Die
Funny or Die is a humor-based social website that mainly focuses on video content. Users can view the latest trending videos and upload their own comedy videos. This is a great place to post your funny commercial and gain some extra love.
Language-learning by connecting users with native language teachers through video chat.
Social trading site that allows users to follow leading traders in the community and connect with other traders. Fintech and market tech explainer clients may meet their own clients here.
This is a career-oriented social media site that helps people expand their professional networks. Users can conduct a job search, get the latest industry news, and discover professional events like conferences, seminars, and trade shows. It is mostly a European-focused website.
Previously known as myYearbook, this social media site helps users discover new people to connect with. You can discover new people in your area to connect with and people who share your interests.
There’s a social media site for everyone and for every niche interest. Ravelry is a dedicated social network for people who are interested in knitting and crocheting. They can connect with people who share the same interests and share ideas and inspiration with them.
Social media site for activists, made up of more than 45 million people who want to make the world a better place and stand against cruelty and injustice. Non-profit explainer clients may find this to be a good place to promote your video.
One of the biggest in China, where users share video with other users. 300 million users with active group video chats. Activities can range from tutorials to karaoke. Similar to Twitch in the US.
Vero is a social media site where users can share songs, photos, books, and movies. it markets itself as a social network that cares about building real connections between users. They also claim it doesn’t use data mining and algorithms.
Medium is a content publishing site with some social network elements to it. Members can publish content on the site and share it with other users. They can “clap to” and comment on posts created by other members. While most articles are free to read, some of them are reserved for paying members.
This is an online database of animated GIFs that are usually humour-based. Users can upload their own GIFs or search for and discover GIFs created by other users. They can react to their favourite GIFs and even share them with friends on other social media platforms.
Tribe is a cloud-based community where consumers can connect with a brand community. Users can engage in conversations and discussions under specific brands. They can explore and follow different brands, ask questions, start discussions, and create polls relevant to the brands.
This is a Chinese instant messaging platform that was initially launched only in China but later expanded to 80+ countries. It supports text messages, voice calls, and video calls. It also has a built-in language translator to help you communicate with people who speak a different language. It had 647 million users in China, in 2019.
WeChat is a popular messaging app that allows you to connect with people using your app ID. This makes it possible to talk to strangers without divulging your phone number or other information. So, the unique selling point (USP) of this app is it helps maintain anonymity when connecting with strangers. You can use it to send text messages or share photos and videos. It also supports voice and video calls. It has 1.2 billion monthly users as of 2020.
QZone is another app from the makers of QQ and WeChat—Tencent. This social media platform is very popular in China with as many as 517 million users currently. You can use it as a blog, an online diary, a platform to share photos, watch videos, listen to music, and more.
TikTok is a short-form video sharing platform that has become quite popular within a short span of time since its launch in 2016. It was created by the Chinese company, ByteDance, and has a Chinese version called Douyin. This app is famous for its lip-sync videos and has over 800 million monthly users.
This is a Chinese microblogging and social networking website with over 516 million monthly users. It is often called the Chinese version of Twitter because it is actually quite similar in the sense that people share short updates and posts just like a tweet.
This is a Chinese video-sharing platform that has been active since 2011. It has over 400 million monthly users in over 9 countries.
It is a communication-based social networking platform that is most popular for making video conference calls. It also provides instant messaging functionality and you can use it to share texts, images, videos, and audio files.
Viber is an instant messaging platform from the Japanese company Rakuten. It can be used on both mobile devices and desktops. You can use it to make free voice or video calls and send messages. It had over 1 billion registered users in 2019, however, not all of these are active users.
LINE is a popular Japanese social network that also attracts users from other countries like Thailand. You can sue it to send messages and make free voice or video calls. It also allows photo and video sharing options.
It is an avatar-based network, like a virtual world. It combines elements of both a game and a social networking platform. You simply need to create your avatar and meet people online from anywhere in the world. It has over 65 million users. It is available as a mobile app as well.
This is a professional networking platform for people who are in creative fields. It is a good space to collaborate with others, find jobs or clients, and upskill yourself. You can also talk to other experts in your field and seek advice from them. Overall, it is a great platform to showcase your work and get discovered. You can check it out in your browser or download their iOS app.
This is an instant messaging platform that is somewhat similar to WhatsApp in that you can use it to send free messages. One unique benefit of Telegram is that all the messages shared on this platform are encrypted and can self-destruct. So, when it comes to security and privacy, it gets a big thumbs up.
Another great feature is that it allows you to create groups of as many as 200,000 members, which is more than what other messaging platforms offer. It is available for both iOS and Android devices, as well as desktops. It has over 400 million users.
Foursquare is a search-and-discovery based app that helps users discover nearby places by providing recommendations. Foursquare is so much more than a social media platform but is also a location data and technology platform.
Their social networking feature is now available as a separate product called Swarm. It is a social networking app that has Foursquare’s popular functionality of check-ins when visiting a place.
This is a culture-oriented Chinese social media site with a focus on movies, music, and books. You can use it to create fan pages or review books, movies, etc. It also has the option to create groups to discuss specific topics. The average audience on Douban is more educated and culture-oriented than any other social media site in the country.
Discord is the preferred instant messaging platform for gamers. A lot of gamers use it to create team channels and discuss game strategy. You can use it directly from your browser or download the app.
Even though it is popular for gaming groups, it can be used for creating practically any type of group and connect over a group chat. It can be a book club, a movie club, and even a study group. So, with Discord, the possibilities are endless.
It is a social media cum dating platform where you can create your profile and find people with similar interests. The platform claims to have over 474 million registered users who send 350 million messages every day, on average. This makes it one of the largest social discovery platforms in the world.
It is available across devices and platforms and provides multiple login options. It is available for use in over 200 countries. You can use it to find people in your location and make friends.
Myspace is one of the older social networking platforms. In fact, it was the largest social platform almost a decade ago and was extremely popular in the US. The rise of other platforms like Facebook and Twitter eventually led to a decline in its popularity.
However, Myspace is still active and gets monthly traffic of over 7.5 million users. The main focus of the platform is on music, but it is also quite popular for blogs.
This is a Japanese social networking site that started as an invite-only service but can now be used by anyone. You can use it to find and connect with people who have similar interests. It has over 2.7 million community groups based on different hobbies and interests. The platform also provides you with the option to create and join events for people with specific interests.
This is a niche, hyper-targeted social media site for people who like knitting, weaving, and crocheting. The purpose is to discover ideas, share your own work, and seek advice. It is a free site and provides tons of resources for knitters and crocheters.
It is a social gaming community where you can create avatars, play games, socialise, and purchase virtual commodities. The site is free to use, but you can pay to get additional features using FunCoins, their virtual currency. It can be used on both mobile and desktop devices.
This is a social networking platform for bloggers and allows you to create and share blog posts. The social networking aspect is that you can create your profile, connect with friends, and share blog updates with your subscribers like you would for a social media post.
Friends and subscribers are two different categories. Subscribers can follow you and get updates on your blog. Friends, on the other hand, can have a more direct connection with you.
They are currently updating their platform and will soon launch Xanga 2.0 with updated features.
This is an American social media image-sharing site somewhat similar to Instagram, but not quite. It is mostly popular for sharing viral images and memes and is not as versatile as some other platforms. However, it does provide features like hashtags and topic-based content search.
Ello is a niche social media platform for and global community of artists. You can use this to showcase your work, look at other artists’ creations, and connect with them. The platform is visual and vibrant in nature. So, even if you are not an artist, you can always check out the beautiful work done by them.
This is another video-sharing social media platform like Twitch or YouTube. You can create and share videos or go live, just like you can on any other video platform. It is a paid platform and the plans start at $7 per month.