Snap ads specs

  • Width: 1080 pixels

  • Height: 1920 pixels

  • Aspect Ratio: 9:16

  • Format: .MP4, .MOV, H.264 encoded

  • Audio: 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate

  • Length: 3 to 10 seconds

  • File Size: 32MB or less

Sponsored geofilters

 

Sponsored Snapchat geofilters let users interact with their favorite brands. They do not require an extensive advertising budget. Custom Snapchat filters are excellent for product advertising like movies, events, etc. 

Sponsored geofilter ad specs

  • Width: 1080 pixels

  • Height: 1920 pixels

  • Format: .PNG asset with transparent background

  • File Size: 250KB or less

Related: The ultimate guide to social media ad specs

Sponsored Lenses

 

Sponsored lenses do not have traditional ad specifications.

Similar to sponsored geofilters, Sponsored lenses allow for more interactivity with a brand’s advertisement.  Snapchat lenses use facial-recognition software to activate the lens’s features. 

Sponsored Lenses ad specs

  • High-resolution, transparent background: .PNG of logo

  • High-resolution, layered: .PNG files for any static images that brand wishes to appear in the lens

  • For 2D Lens: High-resolution .PSD file of any specific 2D models that will be appended to the face or frame in the lens

  • For 3D Lens: 3D Max or Maya files of 3D models that will be appended to the face / head / frame in the Lens

  • Audio: .MP3 or .WAV file

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