Follow these simple steps when pursing Commercial Video Production Services.
Step one: Meet Face to Face with your Video Producer
Book a zoom meeting with the company. Meeting face to face with screensharing capabilities will help you quickily find out if the company and director, are the right match for you.
Step two: Define the audience, platform and Product/Service Needs
Let the company know who your target buyer is. The company will then make recommendations on platform, type of actors you need and format.
Step Three: Refine the script and choose the cast
A proper company will have video SEO in mind when writing the script, as best practices include keeping video seo in mind at all times. Google reads more than just hashtags and descriptions. On videos where there are closed captions, those captions also factor into who your video is shown to in search results and on social media feeds.
Your script should be written for your target demographic in a tone appropriate to that product. If you are a business you dont want a surfer telling people how to trade stocks. While it might seem charming, remember trust is built by meeting your audience where they are at, and messaging always comes first and should always inform the creative approach.
Step three: The video is shot and delivered
Most product companies turn ads around in four to eight weeks, depending on how complex the shoot is and how quickly you can approve actors and screenplay. Most companies offer two free revision rounds. Brainiac video production also offers optimization included, to help you advertisement or organic social video reach the right people, easier.
Step four: Video Distribution
While your video production company will upload and optimize the videos for YouTube, Instagram, Facebook and TikTok, paid media placements are a seperate thing. Google Ads now offers reps to help you navigate purchasing ad placements, and there are a variety of Media Buying Agencies that can help you navigate the best rates and strtategies for Progamatic and Social Media advertising. Avoid small companies who claim to do everything. Use the best video production company for making the ad and distributing it on social platforms, and then choose a fantastic media buyer for deciding where the advertisement will play.
List of free sites to post your video on
The most obvious and important is YouTube. Yet it is important to be everywhere, both for SEO and being organically found.
Mixer (now defunct) - Historical context
Periscope (now defunct) - Historical context
Tinypic (now defunct) - Historical context
Plumi (Plumi Official Site )
Disclose TV (Disclose TV Official Site )
Panopto (Panopto Official Site )
Now it's probably time to get started planning your Commercial Video Production project, so we recommend booking an appointment with Brainiac here.
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